Every hanger tells a
different story, every label expresses different identities. Garments around
the world have their own meanings, as nothing is shiny and new. Every single
piece has a history, a culture that sustains the evolution of this business
that leads to what today we call Global Fashion.
When it comes to fashion,
everybody loves talking about those classic and timeless pieces; however,
designers have been taking simple pieces into catwalk essentials for couture runway
shows. Many of the major western brands had taken into their most memorable
collections contributions from African prints, Far East artistic outfits and
Middle East robes.
Clothing, and the way
everyone makes this pieces look so different, is a clear reflection of who we
are as human beings, culturally and socially. Diverse theorists have
demonstrated how such a simple thing as a wardrobe, could be used as a code, a
language that allows a message to be shaped and understood. Even in challenging
times clothing continues to make strong statements; from the American wartime
propaganda "We Can Do It!" to the latest controversial discussion about
the prohibition of the burqa and the niqab in Europe. No matter the religion or
the hemisphere we are pointing our lens into, fashion has been always an
emerging subject.
As well as it’s placed on
every global market, it is very much representative the fact that the social
and economic conditions on every cultures affects on this business
directly. Nevertheless, most labels have
overcome from difficult financial and political times in order to re-emerge
with a new concept to confront that challenging moment.
Coco Chanel once says: “Elegance is not the prerogative of those who have just escaped from
adolescence, but of those who have already taken possession of their future”. For
that matter, we should take one moment to take into consideration which unique
perspectives do we all want to carry on with. Which is the statement you want
to create in order to reassure the influence of your culture? Which hanger
suits you best? Which label defines your story?
